“This is the first time that producers and publishers are going to be able to see how audiences are actually responding to their shows.” “It’s an inflection point for the industry,” says Matthew Lieber, co-founder of Gimlet Media. Podcasters will also be able to choose how listeners encounter their shows: as episodic or serial seasons, and as full, trailer, or bonus episodes.
On Friday, after years of requests from producers, Apple announced that starting with iOS 11, changes to the Apple Podcasts app will allow creators to track aggregated data about when users start, stop, and skip within an episode. Thanks to Apple’s commitment to user privacy, along with the ubiquity of its Podcasts app, there hasn’t been a way for producers-or advertisers-to track how most listeners interact with an episode. But they all have one thing in common: They have no idea who's listening. Hypothetical spokespeople for Darth Vader’s utility company. All of them can be subscribed to inside of Apple Podcasts.In 2017, it seems like everyone has a podcast. Spotify is one company aimed to growing its podcast market share at the expense of Apple Podcasts, so it remains to be seen what (if anything) Apple will do going forward.ĩto5Mac hosts an hour long weekly Apple news podcast called 9to5Mac Happy Hour, a short updates podcast with episodes released throughout the week called 9to5Mac Daily, and a weekly tech news podcast from the perspective of developers called Stacktrace.
From a technical side, the directory in Apple Podcasts is just a collection of RSS feeds. Despite having control of the market, Apple hasn’t done much to try to profit from it. Despite it not offering all the features of third party apps, it is reported to have the high market share of any podcast app. Over the years, the app has taken on many designs as it mimicked the overall iOS design trends.
It wasn’t until 2012 that they launched the Apple Podcasts app for iPhone. Apple first introduced the world to podcasts back in 2005 by adding a podcast directory into iTunes 4.9.
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